ABSTRACT
The importance of craft techniques in the history and customs of a people is evidenced in the analogies of making it. Ways of living, identities and customs are evidenced in crafts techniques. Traditional techniques bring up practices forgotten through time, as well as those that are currently uncommon. Design can facilitate the preservation of crafts techniques, both working as the improvement of a product, and as the catalyser of the product itself. Practice, in general, stops being a single experience. Products cease to be something dull and bring up the real need for innovation. The balance between tradition and innovation has been found in the work of Spanish designer, Elena Corchero. In the analysed works, the craft technique is decorative and practical. As a first approach, we understand the function of the object as a fashion object. Only a after a deeper look, do we realize its practical function as feminine and unique products. The designer, that joins technology to crafts practices, accomplishes the objective of improving and innovating through the traditional technique.
