ABSTRACT
The realm of stadium planning is rife with experts and consultants with math
ematical minds, who quickly grasp not only the direct but also the indirect, in
fact even the ‘immaterial’, profits that may be generated by competitive sports in
a public arena. The economic development potential of sport is no different from
that of the cultural sector: to build a stadium (or museum) boosts the local
economy and allegedly constitutes a sustainable investment in a location’s profile,
at the local and perhaps also the international level. The ensuing opportunities
for diversification of revenue streams generally compensate the publicly funded
maintenance of a stadium (or museum).
