ABSTRACT
The presence of the Internet brings many advantages that can be seen in how technology can be enjoyed by almost all communities without any limitations and difficulties. The growth of the Internet must be accomplished by the increasing number of users of social media and social media for business. One of them is Instagram where there are great opportunities to do promotion. The result of this research shows that variable of Electronic Word of Mouth partially influences the Trust. Based on Test T Trust partially has positive effect on Visiting Interest. It can be concluded that the Electronic Word of Mouth has a positive and significant impact on the Trust at The Maribaya Lodge. Trust directly influences interest in visiting The Lodge Maribaya. The indirect influence between the Electronic Word of Mouth variables on Trusted Visibility has a significant positive effect and has a large role. Electronic Word of Mouth has a significant effect on Visiting Interest at The Lodge Maribaya.
