Many organisations and their leaders are struggling to understand the threats and opportunities for digital transformation. As individual consumers have all developed high expectations of digital technology that heavily influences perceptions of technology within the organisation. This creates a very real risk for organisations, including public and third-sector institutions. As a starting point draw upon changes in the retail consumer experience as familiar examples to both students and business owners. The origins of digital transformation can be traced back at least thirty years when roles in typing pools and typesetting were forever consigned to being backdrops in historical television dramas. These early victims to transformation were rapidly followed by the demise of printed encyclopaedias, photographic film companies and video rental stores. Traditional banking outlets and post offices are also changing in response to the transforming business environment. Digital transformation has many facets that impact on all parts of an organisation in some way.