ABSTRACT
This paper presents a literature review on organizational creativity using variables from both physical and non-physical contexts. Creativity is an important research topic to which the new millennium has brought numerous contributions, allowing a better understanding of the business environment. Therefore, across time, organizations have started to share a greater concern on how to apply practices that could enhance their collaborators’ creativity. It is commonly known that creativity contributes to improving companies’ competitiveness, also turning them more sustainable. The Portuguese Textile and Apparel Association (PTAA) has encouraged these practices. Based on a solid theoretical network, this work aims to study organizational creativity, specifically focusing on how the surrounding environment influences fashion designers working in the Portuguese Textile and Apparel Industry (TAI).
