ABSTRACT
Based on the combination of qualitative and quantitative research methods, a comparative analysis of Chinese and American social platforms was conducted. This article generalizes an analytical framework of Internet user autonomy in 18 elements. Based on the case study of Bilibili, it also tries to explore deeper into the status quo and limitations of user autonomy during the process of value co-creation between platforms and users. In addition, it discusses how to improve and return users’ autonomy step by step in order to create a win-win developing generation of the Internet.
