ABSTRACT
Although there is evidence that product counterfeiting has been around for ages, globalization and technology have increased the risks significantly. Although the financial risks to businesses are apparent, the following chapter by John Spink documents that counterfeiting also poses significant risk to human health and that the range of products subject to counterfeiting covers virtually all sectors of the economy (see also Chapter 14 by Roy Fenoff and Jeremy Wilson, this volume). Given the global nature of this risk, it is very challenging for corporate security officials, public law enforcement, and policy makers to develop an accurate picture of the nature and scope of the risk. Consequently, in this context of uncertainty, the development of meaningful risk assessment models is critical. In this chapter, Spink presents an initial product counterfeiting model based on history, ability or ease, attractiveness/profit, hurdles, and the market profile. The risk assessment model was developed through a review of prior research and in consultation with an expert panel of industry officials. In addition to being a tool for corporate security officials to employ and refine, the approach utilized in developing this model may prove beneficial for addressing other security risks.
