ABSTRACT
Knowledge has become the most important strategic resource in the current high competition environment, a source of sustainable competitive advantage. Small and Medium Enterprises (SMEs) in the area of Textiles and Fashion have lack of knowledge and of using global strategies to achieve the challenges of the new business paradigm. This work focuses on the importance of developing a systemic and integrated model for the implementation of knowledge management that can guide organizations in this practice, and serve as a reference for its better understanding. The application of a strategic and operational business management model can effectively contribute to a sustainable circular economy, to the consolidation of information flow, planning, control and rationalization of costs and resources in the search for competitive advantage, inducing SME managers to take the best and most innovative business efficiency decisions. This study aims to underline the importance of the adoption of an integrated sustainable model for the implementation of new strategies in SMEs in the area of Textiles and Fashion, incorporating the new paradigm of sustainability and circular economy; and working the concepts of Eco-fashion, Slow fashion and Zero Waste design at the same time, in a cross-pollination attitude.
