ABSTRACT

Hopefully, you now have a better understanding of how the media and political worlds come together. The combined world is one in which millions of political actors compete over tens of thousands of different types of media to achieve their political goals. The goals range from getting elected to something more ambitious such as slowing the rate of global warming or bringing peace to an area plagued by war. Almost all of these actors realize that they have little chance of political success unless they first achieve a certain amount of success in promoting their groups and their ideas to the media.