While there were occasional sociological studies of film adaptation in the first half of the twentieth century-and Bluestone also considered industry and social aspects mid-century-following the cultural revolution of the 1960s in the West, critics began to examine art and media to locate their cultural ideologies. This chapter ponders what a reciprocal discourse and practice of "adapting theorization" to and through adaptation might bring to the hitherto one-way rhetoric and practice of 'theorizing adaptation'. While adaptation scholars have focused on the theoretical problems of adaptation scholarship, what is striking for this discussion is that these titles figure adaptation itself as the theoretical problem. Most studies of adaptation have focused on new media, cultural, or historical environments. The continuity of BADaptations amidst theoretical revolution is a transhistorical phenomenon. The multidisciplinary nature of adaptation and theorization in the humanities has led to a panoply of theories being applied to them.