ABSTRACT
A recent study of some 400 family farm households across seven regions of Wales focused on pluriactivity, that is non-agricultural work done by members of farm households in a situation where declining farm returns require new ways to generate income. 1 On-farm non-agricultural pluriactivity rates on Welsh farms were double that of Europe in general and were particularly associated with tourism and work done by spouses. This paper looks at the kinds of tourist enterprises found, gives the views of those who provide these services and considers the part such enterprises might play in sustainable development. If the future of the countryside is really in leisure and tourism, then down on the farm this is not viewed as being without its problems.
