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Chapter

Toward a new marketing paradigm

Chapter

Toward a new marketing paradigm

DOI link for Toward a new marketing paradigm

Toward a new marketing paradigm book

Toward a new marketing paradigm

DOI link for Toward a new marketing paradigm

Toward a new marketing paradigm book

ByYoram (Jerry) Wind

BookThe Routledge Companion to the Future of Marketing

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Edition 1st Edition

First Published 2013

Imprint Routledge

Pages 22

eBook ISBN 9780203103036

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