Breadcrumbs Section. Click here to navigate to respective pages.
Chapter
Chapter
Towards a Contingency View of Market Entry Strategies: Contextual and Strategic Factors
DOI link for Towards a Contingency View of Market Entry Strategies: Contextual and Strategic Factors
Towards a Contingency View of Market Entry Strategies: Contextual and Strategic Factors book
Towards a Contingency View of Market Entry Strategies: Contextual and Strategic Factors
DOI link for Towards a Contingency View of Market Entry Strategies: Contextual and Strategic Factors
Towards a Contingency View of Market Entry Strategies: Contextual and Strategic Factors book
Click here to navigate to parent product.
ABSTRACT
SUMMARY. The model presented in this paper examines the relationship between contextual and strategic factors and foreign market entry strategies in the form of: (1) wholly-owned marketing subsidiaries, (2) international joint ventures, (3) international strategic alliances, (4) exports. Hypotheses are presented and tested on a sample of Israeli manufacturers who market their products in the European Union. Results show that each entry mode has a different contextual and strategic configuration, thus supporting the need for a contingency view. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: <[email protected]> Website: < http://www.HaworthPress.com > © 2001 by The Haworth Press, Inc. All rights reserved.]
