ABSTRACT
Case story 9 tells the improbable story of how Donald Trump has changed the office of the American president to support the change lesson:
Apply all the commandments I’ve given so far to find your X Factor, which will make the impact of your change efforts greater than their sum.
Donald Trump has an X Factor that helped him win the presidency in 2016. This X Factor comes from the way he has effectively applied all of the change lessons outlined in the book. It explores:how his strongman-showman persona is a by-product of his New York upbringing;
how bankruptcy led him to develop his credentials as an entertainer that could connect with the masses;
how his interests in positive thinking and being gangster helped him create a chaotic form of leadership that has kept him in office.
Its colourful cast of characters includes the Ramones, Scarface, New York City, the Mafia, former FBI director James Comey, Kellyanne Conway, Steve Bannon and the Reverend Norman Vincent Peale.