The practice of segmenting consumers into homogenous groups has long been a part of marketing theory and practice. Segmentation is used to more effectively communicate marketing messages. Social media has not ended the practice; in fact it can help in segmentation by identifying consumers who self-segment. Before segmenting people into groups to find those that are most likely to purchase the product, it is necessary to understand the consumer purchase decision process. When a product is sold to another business or organization, business purchase decision process will be based on price, quality, and service. The economic influence that affects purchase decision must be analyzed in greater depth than the simple issue of whether the consumer can afford the price. The segmentation bases for customers include geographic location, demographic characteristics, and psychographic tendencies. Once the market segment that will be targeted has been chosen, the final step in the segmentation process is for the product to be positioned against competing products.