ABSTRACT
This chapter discusses the trends in large and urban agricultural markets in Africa, in general, and Southern Africa, specifically, with an emphasis on South Africa, as an example. Urban agriculture markets are becoming more important in light of the burgeoning urban population, growing purchasing power and ever-changing food tastes and preferences of urban consumers. The chapter also provides an analysis of the evolution of urban agriculture markets, especially the growing popularity of alternative marketing channels such as the rise of farmers’ markets and their advantages. The chapter concludes by discussing the linkages between rural and urban spaces in the area of marketing of food and agricultural products and suggesting some policy interventions for enhancing urban agricultural markets.
