Skip to main content
Taylor & Francis Group Logo
Advanced Search

Click here to search books using title name,author name and keywords.

  • Login
  • Hi, User  
    • Your Account
    • Logout
Advanced Search

Click here to search books using title name,author name and keywords.

Breadcrumbs Section. Click here to navigate to respective pages.

Chapter

Utopian futures

Chapter

Utopian futures

DOI link for Utopian futures

Utopian futures book

Wellington on a Plate and the envisioning of a food festival in Tuscany

Utopian futures

DOI link for Utopian futures

Utopian futures book

Wellington on a Plate and the envisioning of a food festival in Tuscany
ByIan Yeoman, Sochea Nhem, Una McMahon-Beattie, Katherine Findlay, Sandra Goh, Sophea Tieng
BookThe Routledge Handbook of Festivals

Click here to navigate to parent product.

Edition 1st Edition
First Published 2018
Imprint Routledge
Pages 9
eBook ISBN 9781315186320

ABSTRACT

Focussing on utopian ideals, this chapter creates a vision of the future and outlines the actions to create that future. The vision is based on a scenario in Tuscany, La Natura food festival, and this vision assists the reader in considering possible implications for Wellington on a Plate (WOAP). The chapter portrays one future from a wider scenario planning study about WOAP. The wider study was commissioned by Wellington Culinary Events Trust (WCET) as it wanted to know what the festival could look like in the future, the key drivers of change that are impacting on the festival, what an international comparator looks like, and what WOAP's future values and strategic directions might be. The chapter explores a vision of the future of WOAP festival and outlines a series of realistic actions to create that future. It demonstrates how communities and organisations can use scenario planning to create a direction, understand risk and create a debate about the future.

T&F logoTaylor & Francis Group logo
  • Policies
    • Privacy Policy
    • Terms & Conditions
    • Cookie Policy
    • Privacy Policy
    • Terms & Conditions
    • Cookie Policy
  • Journals
    • Taylor & Francis Online
    • CogentOA
    • Taylor & Francis Online
    • CogentOA
  • Corporate
    • Taylor & Francis Group
    • Taylor & Francis Group
    • Taylor & Francis Group
    • Taylor & Francis Group
  • Help & Contact
    • Students/Researchers
    • Librarians/Institutions
    • Students/Researchers
    • Librarians/Institutions
  • Connect with us

Connect with us

Registered in England & Wales No. 3099067
5 Howick Place | London | SW1P 1WG © 2021 Informa UK Limited