ABSTRACT
Value Dominant Logic (VDL) is concerned with creating value for and in society, including but not limited to sustainability, social media, technology and innovation. The idea of value creation is central to the philosophy of Soka Gakkai; the name of the organization in fact means “society for the creation of value,” which focuses on human happiness, responsibility and empowerment. However, combining a value creation thinking into social thinking and technology makes technologists think beyond technology to value creation in society. One important part of creating value for society is through sustainability: being aware of and positively contributing to sustainability. Sustainable businesses, or green businesses, have a low negative impact on the environment, community, society or economy – often, sustainable businesses have progressive environmental and human rights policies. Value has to be created equitably across all social networks, through the principles of Reciprocity, Exchange and Similarity.
