The chapter provides an insight of the Venetian press market at the end of the 17th century and its role in developing new knowledge for an enlarged audience. Through the analysis of the stamperia, Leonardo Pittoni’s cheap print production, the chapter stresses the importance of small print houses that produced affordable books in the emergence of cultural awareness towards the Islamic world in general. The specialization of Pittoni in the fashionable ‘oriental’ subjects must be seen as an expression of the audience’s tastes, and his printing choices reveal him as an acute observer, even if he just followed the period’s trends for commercial reasons. The chapter focuses then on one of the stamperia’s books, the Historia o’ sia vero e distinto ragguaglio sullo stato presente della città di Costantinopoli, Giovanni Pietro Pittoni’s travel account of Istanbul published in 1684. The text shows a high degree of oriental friendliness. Through an impersonal narrative register (but proudly based on first-hand experience), the Historia is an easy-reading account that nevertheless provided a fairly accurate knowledge of Ottoman culture and religion, retaining its value not only as proto-travel guide but also as source of information and orientation (a window) of public opinion towards diversity.