ABSTRACT

Culture is a pervasive fact of human life, and wherever we find ourselves we have become dynamic cultural creators. Whether at the centre of a world city or on the fringes of the northern periphery, culture flourishes. It shows that for Nordic furniture producers, a central route into other markets and into consumer consciousness is through trade fairs. The industrialization of culture and the globalization of cultural markets have meant that it is common for people in the far reaches of Northern Europe readily to consume exotic products such as Australian aboriginal music or Hollywood films. In empirical work that we have conducted over the last few years on the interior design and furniture industries. The empirical project upon which this chapter is focused on collecting data during and inside trade fairs and on research focusing on the industry and firms in day-to-day life.