ABSTRACT
To succeed, most business leaders believe they should focus on the alleviation of liabilities, inefficiencies, and sources of strain and discontent among workers and customers. However, to increase the level and range of overall success, organizations ought to cultivate a virtuous orientation toward business. We define a virtuous organization as a productive and profitable business over time that also addresses its stated values for workers, customers, and product(s). What sets a virtuous organization apart from businesses that merely tum profits and increase shareholder value, however, is that it seeks to promote and sustain high levels of employee well-being and does so by providing its leadership with legitimate authority sustained by an ethics environment.
