ABSTRACT

This chapter looks at the problem not so much from a visual arts perspective as from a verbal arts viewpoint. So rather than consider with a group of artists how the verbal is included in or mediates their visual work, the chapter, in keeping with the argument of the book as a whole, considers various aspects of printed written material: how writing itself is a visual art; how writing relates to other graphic arts; how writing, in combination with more purely visual forms, shapes its messages; and what exciting contiguities are emerging between written language and the visual within an overall theory of multimodality.