ABSTRACT
For Canadian Prime Minister Justin Trudeau, Instagram offers a unique opportunity to visually communicate his political brand, engage with his supporter base, and influence the agenda of traditional media. This chapter explores Justin Trudeau’s use of Instagram as a mechanism to control and shape his public image. We also consider the manner in which the public and traditional media engage with the Prime Minister’s posted content. We conclude that Trudeau's use of Instagram presents distinct political benefits and risks and continuously colours the interpretations of both his past and present political brand.
