ABSTRACT

Nathan Bennett and G. James Lemoine in their Harvard Business Review article “What VUCA Really Means for You”, dissected the elements of VUCA (Volatility, Uncertainty, Complexity, Ambiguity) and offered ideas on how to approach each of the VUCA elements individually. Addressing VUCA in people's view and from their observations and experience needs to be done holistically. Environmentally, and as the COVID-19 crisis has taught people recently, we are facing situations where failure to effectively work together across national boundaries on issues like global warming, pandemics or the general overuse of nature's resources will have severe negative effects on the global population, although the effects may appear sequentially and will not affect people all with the same severity at the same time. With the advent of globalization, countries are more and more forced to contribute based on their absolute or at least comparative advantage. Absolute advantage refers to what a country can produce better than any other country.