ABSTRACT
This chapter discusses the challenges of attracting, motivating, and retaining graduates of the "Born Free" generational cohort of employees in a working environment struggling with deep change while simultaneously ensuring an organizational culture of encouragement and flexibility necessary to foster wellbeing in the workplace and sustainable development. Although South Africans in the Millennial generation have faced a diversity of experiences, they hold similar beliefs around the world, especially with other individuals in this generation in other developing countries who face similar challenges such as inequality, political instability, financial volatility, high birth rates, and similar demography. South Africa is still recovering from unique historical circumstances rooted in inequalities that hinder growth in employment and impact the educational sectors, including shortcomings of national training facilities and the Sector Education and Training Authorities (SETAs).
