ABSTRACT
This chapter focuses on a specific format within food TV emerged in UK during the past decade the campaigning culinary documentary (CCD) to examine representations of working-class women's food practices are used to associate them with range of moral and social failings. It focuses on questions of class, gender and lifestyle developed in some of the earlier research on cooking but explores them in relation to the campaigning culinary documentary (CCD), a term coined by Hollows and Jones to identify a new format which emerged on the UK's Channel 4 in which TV chefs launched campaigns to tackle particular food crises. The rest of this chapter focuses on the relationship between the chef and the working-class mother in the CCD to explore how some forms of food practices and knowledge, and some forms of morality and ethics, are judged to be legitimate and superior and others found lacking and in need of transformation.
