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The ConsumAsian book series examines the way in which things and ideas about things are consumed in Asia, the role of consumption in the formation of attitudes, experiences, lifestyles and social relations, and the way in which consumption relates to the broader cultures and societies of which it is a part. The series consists of both single-authored monographs and edited selections of essays, and is interdisciplinary in approach. While seeking to map current and recent consumer trends in various aspects of Asian cultures, the series pays special attention to the interactions and influences among the countries concerned, as well as to the region as a whole in a global context, The volumes in the series apply up-to-date theoretical arguments frequently developed in Europe and America to non-western societies - both in order to analyse how consumption practices in Asia compare to those found elsewhere, and to develop new theories that match a specific Asian context.