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Strategy Matters
What is strategy and does it matter? This series provides a range of concise, practical books that demonstrate the multitude of ways in which strategy matters in contemporary organizations.
Taking in cross-disciplinary approaches, the series will include books covering all of the hot topics relevant in planning and executing world class strategies. Each book in the series will provide a unique resource to understand a key contemporary issue facing the business world, whilst the series as a whole will provide a library for reflective practitioners and postgraduate students at MBA and Masters levels.
Series Editors: Thomas C. Lawton